In this interview with Amir Katz, we cover a broad range of topics starting from his upbringing in the States, his Israeli roots and how he found his way to Israel, the importance of building relationships with guests as well as the challenge of being emotionally present while on tour. In addition, we talked about guiding the Arab-Israeli conflict, educational tourism, and Christian pilgrimage tourism. Amir shared with us his latest tourist initiatives - from a wine tour app in Tel Aviv-Jaffa, to group wine tasting tours and a wellness tourism project with his wife and yoga instructor Devra Katz. To learn more about Amir and these projects, please check out his website My Israel Wine Tours (https://myisraelwinetours.com/)